This Christmas, MUSA Beer is teaming up with Just a Change for a Cold Cold Xmas - a solidarity campaign to help heat the homes of families living in energy poverty in Portugal. From November 20, each pack sold contributes directly to the rehabilitation of homes that are too cold. Too cold. For every Christmas pack sold, we will donate part of the proceeds to the association that heats homes from north to south.
No house should be so cold as our beer
In Portugal, more than 600,000 people live in housing poverty and around 125,000 are unable to keep their homes warm during the winter.. Just a Change has been working for over 15 years to change this scenario, rehabilitating homes and restoring comfort, dignity and hope.
This Christmas, MUSA decided to join the cause - because, let's face it, the temperature of a house shouldn't be the same as the temperature of our beer.
Cold Cold Xmas: a heartwarming gift
MUSA will donate 0.50 for each pack sold to Just a Change. The aim is simple: to turn Christmas gifts into real impact.
We want to challenge everyone this Christmas to give a gift that helps heat homes in Portugal, supporting such an urgent mission at a time when there is so much talk about decent housing. Bora?
The gift for gift-givers
The campaign Cold Cold Xmas campaign has the perfect gift for anyone who enjoys a good craft beer. Or those who like it but don't know it yet. Packs with lots of gifts, for a good cause!
Cold Cold Xmas Pack: 4 beers + opener - 12,90€
Includes four beers and a limited edition illustrated by Min Studio:
- Blondie
- Born in the IPA
- Psycho Pilsner
- Cold Cold Xmas - Cold IPA
- Open MUSA fags with cold design
Pack of 6 beers + cap - 24,90€
For those who want to toast well wrapped up, this pack combines six MUSA varieties with a special cap:
- Blondie
- Born in the IPA
- Twist & Stout
- Cold Cold Xmas
- Red Zeppelin
- Psycho Pilsner
- Cold Cold Beanie
Pack of 6 beers + socks - 19,90€
The alternative for those who prefer themed socks to caps, with a slightly different selection of beers:
- Blondie
- Born in the IPA
- Frank APA
- Cold Cold Xmas - Cold IPA
- Red Zeppelin
- Psycho Pilsner
- Cold Cold Socks
Gifts to wear all winter
- Cold Cold Socks: 9,90€
- Cold Cold hat: 15,90€
Pack of 12 Cold Cold Xmas beers (Cold IPA) - 33,37€
For the overall cooling of an over-clothed body.
- 12x Cold Cold Xmas (Cold IPA)
The 'truth' of this Christmas
With a bright golden color and persistent white foam, Cold Cold Xmas is a Cold IPA that stands out for its aroma of ripe pineapple, passion fruit and peachwith notes of resin and pine. Light, refreshing and with a clean finish, it's designed to balance over-warmed bodies on party nights.
Where to buy MUSA Christmas packs
- Online: just follow this link
- MUSA Bars: Virtudes (Porto) | Praia (Sintra) | Bica | Marvila (Lisboa)
